With the theme “Yay You From Rally and Fitbit,” this 5-post campaign was Rally Health’s first social brand partnership. It ran on Instagram, FB, Twitter and LinkedIn to build brand awareness and drive engagement on Rally via Fitbit devices.
Mission accomplished, with 20x more link clicks than similar campaigns.
Employers used this B2B2C toolkit to offer their employees the Real Appeal weight loss program on Rally Health, a comprehensive health and wellness platform.
The campaign — which included emails, digital display ads, flyers and a blog post — resulted in a 9% Real Appeal registration rate.
On this page:
* Launch campaign for Schwab’s inaugural company-wide employee wellness program. I came up with the name (Schwab Everyday Wellness) and tagline (Helping you say “I can”), and wrote all materials: emails, intranet content, DM, brochures, posters and more.
* Two Schwab Volunteer Week themes. I created a unique theme line and wrote all campaign materials (T-shirts, emails, intranet content, signage, digital displays and collateral) six years running for Schwab’s annual volunteer effort, with thousands of employees participating nationwide.
EO Products is a leading independent natural body care company in the San Francisco Bay Area. I was the lead Copywriter and Content Strategist for the relaunch of its 300+ page site.
This included showcasing a unified brand voice; SEO optimizing 75 category pages; writing over 200 product pages, each of which had an Ingredients, Aromatherapy and Impact section; creating enticing shop-by-scent pages; and writing the site’s About Us section, which tells the amazing story of this trailblazing company.
This campaign ran on United and Virgin America flights nationwide. Passengers received free in-flight WiFi if they posted any of 20 ready-made postcards on Facebook. CTR was 79% higher than average for similar campaigns.
This multi-channel B2B campaign targeted CTOs and other Salesforce prospects. It showcased how Salesforce apps that over 27,000+ Salesforce employees use every day can make business more efficient.
Elements:
* Five emails
* A collateral kit for the Dreamforce conference with seven 8-panel brochures
* Demand gen pages
* Social
This campaign targeted potential Rally clients, such as HR administrators responsible for choosing employee health and wellness programs, as well as brokers and consultants.
It spotlights the employer benefits of Rally Coach, including cost savings and a healthier workforce, as well as the benefits to employees of a proven suite of programs for weight loss, diabetes prevention, nicotine cessation and everyday well-being.
On this page:
* Schwab Bank video to build awareness that Schwab meets holistic financial needs, including banking, not “just” brokerage
* Promo video that played before a sneak preview movie screening for Schwab clients
* Schwab branch merchandising posters
On this page:
* Web pages that were part of an overhaul of the Retirement and Planning section on schwab.com, 15 pages in all. I SEO-optimized and streamlined the content to make it more searchable, clear and inviting.
* A print campaign promoting Schwab Bank.
The Weinstein International Foundation is a groundbreaking non-profit organization headquartered in San Francisco that’s dedicated to making mediation available and accessible worldwide in the face of increasing global challenges and conflict.
This article is from the Foundation’s most recent 32-page newsletter, which I edited.
On this page:
* Examples from my greeting card company, Spread The Word Cards. This line of 40 cards, each with a detachable pewter word keepsake stone as part of the message, was sold at gift shops and Papyrus stores nationwide. (Know that if we ever meet, I’ll always have rocks in my pocket.)
* Various holiday cards I’ve created in years past
